Tim Kendall, Pinterest’s GM Of Monetization, Talks Buyable Pins

Search Buyable Pins Following Pinterest’s unveiling of Buyable Pins — a way for merchants to sell things that users can buy directly within Pinterest — I had an opportunity to sit down with the company’s general manager of monetization Tim Kendall to talk a little bit more about it. The first thing he made clear was that, for now, brands will not be able to promote Buyable Pins. Read More

Facebook Tests “Saved Replies,” A Tool That Lets Pages Respond To Customers With Canned Messages

facebook Facebook is testing a new feature called “Saved Replies,” which will allow business Page owners the ability to write, save and then re-use canned messages when communicating with their customers over Facebook. The addition will save businesses time when handling incoming customer service inquires and responding to other customer feedback via the site. The feature, which is… Read More

Pinterest Unveils Buyable Pins, A Way To Purchase Things Directly Within Pinterest

blog-buyit-hero_5 pinterest buyable pins Pinterest unveiled what it’s calling “buyable pins” at an event at its headquarters in San Francisco today. Here’s how it works: Rich Pins — pins which have much more information than a normal link, such as the ingredients for a recipe — will get a new button that allows users to purchase things directly from partners that it’s working for. Users will… Read More

Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API

Instagram ad image Instagram continues to expand its ad program, today announcing three broad changes — new ad formats, new ad targeting and new ad-buying tools. For Instagram users, the most obvious change will be the new formats. They’re called “action-oriented” formats, and they’ll appear as buttons below an image. As you can see in the mock-ups above, they’ll give you… Read More