EmprenderVender #CaptarClientes

 

Interesante articulo sobre cómo generar ingresos «escribiendo». Aunque no te interese esta tematica o no vayas a vivir de esto (que según el autor se puede) sí es bueno que apliques este tipo de visión a todo tipo de servicios profesionales que pienses ofrecer como freelance o como modelo de Emprendizaje

Abajo el Link al Original

Sergio

fingers in motion typing fast on a keyboardHow sweet it would be to earn $250 per hour — as a writer, no less.

Sounds like a crazy dream, right?

It’s kind of like your dream to win America’s Got Talent with your nose whistling routine: Fun to think about, but it ain’t gonna happen.

Well, I’m going to risk your snorts of disbelief by telling you $250 per hour is the average rate I earn with any type of writing I do, whether it’s copywriting, content writing, or journalism.

I’m not special (though my mom thinks so). My writing skills are good, but not Donna Tartt good.

And as you’ll see below, I don’t actually charge $250 per hour, which would cause prospects to run screaming from me like I had the plague.

I’ve just developed a handful of simple habits that have bumped my pay rate much higher than the pay rate of the average freelance writer.

Here are five methods you can follow, as well.

1. Don’t quote an hourly rate

Most writers, when a prospect asks them for pricing, say something like, “I charge $100 per hour and I estimate this will take four hours, so the total will be $400.”

Wrong!

Instead, quote a project rate that will get you the hourly fee you want.

So, if you estimate a project will take you four hours, don’t tell the client you’re charging $250 per hour for four hours — just tell her that to write that case study on how her company’s banana slicer is more accurate than the competition’s, you’ll charge $1,000.

Telling prospects your hourly rate opens the door to clients micromanaging your time. If you write fast, like me, you’re penalized by earning less. Also, if your rate is higher than usual, it can scare prospects away.

Remember, you’re not selling hours — you’re solving a problem for the client.

2. Write blazingly fast

One time a writer friend watched, jaw hanging open, as I completed an 800-word article in 30 minutes. I was getting paid $400, and I had spent another 60 minutes on two interviews — so my hourly rate was $266.

Writing at a breakneck pace is my number one secret when it comes to earning more. After all, if you’re charging project rates instead of an hourly fee, the faster you write, the more you earn.

Practice writing the first draft of that blog post, article, or newsletter as quickly as you can, and go back to edit and fill in any holes afterward. With experience, you’ll get faster and faster.

And as your writing improves, your first draft will be pretty much your final draft.

3. For the love of all that is good and holy, stop
over-researching

One of the biggest snafus that keeps writers from earning more is that they research more than is necessary — which cuts into their hourly earnings.

Say you land a gig to write a short profile of a successful pizzeria for a restaurant industry newsletter for $500.

Here’s how most writers would approach the project:

  • Interview the pizzeria owner by phone. (One hour.)
  • Drive to the restaurant, even though it’s 50 miles away, and have a meal there. (Four hours.)
  • Research the history of pizza. (Two hours.)
  • Check a dozen Italian cookbooks out of the library and learn about the various methods for creating the perfect crust. (Two hours.)
  • Look up statistics on the pizza industry, including number of pizzerias in the U.S., average profits, how many workers they employ, etc. (Three hours.)
  • Take an eight-week conversational Italian class. (Okay, maybe not, but it’s not far from the truth.)

If the writer then takes four hours to write the profile (because she hasn’t learned to write fast yet), her hourly rate is just above $31. And guess what? She won’t use 90 percent of the facts and information she so painstakingly gathered.

Do as much research and prep work as you need to get the job done well.

For example, interviews typically take me 20–30 minutes, and I research the subject online just enough that I don’t sound like a moron in those interviews.

Experiment with researching less to see how much you really need to do. The result will probably shock you.

Afraid you’ll miss something huge?

The secret is to start your projects as early as possible — no procrastinating — so you can be confident that if you do need more research, there’s plenty of time to get it done before your deadline.

Caveat: This is not an excuse to do shoddy research and write weak copy! You need to learn to be fast and good, which is an achievable goal.

4. Offer master-level value

Yep … if you want to get master-level rates, you need to offer master-level value.

What do you offer that no one else can do? In what amazing way do you make your clients’ lives easier and better?

Figure out what makes you worth $250 per hour, then make sure prospects know about it.

For example, when you quote a high price to a prospect, don’t just put the amount out and let it lie there. Let the client know exactly what you’ll offer for that amount.

Here’s the difference:

Quote 1 
For the banana slicer case study you described, my fee is $1,000. Would you like me to go ahead with this project?

Prospect: “What?! The other writer quoted $500.”

Quote 2 
For the banana slicer case study you described, my fee is $1,000. For that amount, I’ll:

  • Interview you and your best customer separately by phone. I’ve interviewed over 500 people for my client projects, so I know exactly what to ask and how to ask it.
  • Research your company, your banana slicer, and the competition’s product to help inform my interview questions and add concrete details to the case study.
  • Write up a 750-word case study in a fun, conversational style that readers will enjoy.
  • Send you a keyword-rich headline that’s optimized for search engines and social media — and that will attract clicks.
  • Revise the case study until you’re thrilled with it.

Would you like me to go ahead with this project?

Prospect: “Wow! The other guy was charging just $500, but this writer will turn out a far better product and help me make more sales.”

5. Use shoe leather

Inbound marketing is great and all, but if you rely only on your website and LinkedIn profile to bring in clients, you’ll be dealing with a lot of tire kickers and prospects who want to pay you in exposure. (You know, people die from exposure.)

Also, forget about most freelance job boards, bidding sites, and Craigslist. Clients who are willing to pay premium prices aren’t hanging out there.

Instead, pound the pavement to find and approach clients who you’ve
pre-qualified. Look for businesses with at least $5 million in profits to start — those are the ones who can pay you what you want.

 

Then, reach out to these prospects in whatever way you feel you’re best at, whether it’s cold calling, snail mail, or emailing a customized letter of introduction.

So while other writers compete in a race to the bottom of the barrel for el cheap-o clients, you’ll be heading right for the top — towards your target rate of $250 per hour.

 

vía Copyblogger How to Earn $250 Per Hour As a Freelance Writer.

y ahora tú.

¿Cual es tu Caso? ¿Estas Emprendiendo?

¿buscando Empleo o necesitas Vender?

Por cierto, ¿Tienes algun objetivo concreto, una estrategia, un plan de acción breve pero concreto?

¿Te «funciona» Linkedin? ¿consigues algo «real»?

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  • con intención de crear tu propia StartUp  o ya con una en marcha
  • Que necesitas analizar tu Mercado, Potenciales Clientes,cómo dar con ellos
  • que quieres contrastar tu Plan de Negocio (Business Model)
  • Que necesita Visibilidad y empezar a Mostrarte con tu mensaje,
  • que necesitais reforzar la figura de CMO en la Startup
  • que necesita Atraer Inversores
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  • ¿Tienes tu perfil Linkedin pero No consigues «nada real» (algo que te acerque a un empleo?
  • ¿Te «mueves» poniendo contenido y contactando con gente pero no llega a nada?
  • ¿llegas a pensar que el problema eres tú -la materia prima– en vez de «Cómo lo cuentas» y «a Quien se lo cuentas» 
  • ¿pensas que algo podrias mejorar en Tu Perfil pero no das con ello?
  • ¿Tu perfil No es de «oficina» y piensas que Linkedin no te puede servir?
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  • ¿Tienes tu perfil Linkedin pero No consigues «nada parecido a vender»?
  • ¿Te «mueves» poniendo contenido y contactando con gente pero no llega a nada?
  • ¿llegas a pensar que el problema son tus Productos/servicios en vez de «Cómo lo cuentas» y «a Quien se lo cuentas» 
  • ¿pensas que algo podrias mejorar en Tu Perfil pero no das con ello?
  • ¿Ves que otros consigue Objetivos?
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Puedes Registrate directamente aqui mismo

Empieza a poner un Rumbo, hacia Tus Objetivos

Haz Tu Diagnostico de Medios Online tras el registro, tanto de Tu Perfil Linkedin como de Tu Web

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Preguntas Habituales (FAQ)


Soy Comercial ¿Me podría ayudar?
La principal finalidad de este sitio web es ayudar a Vender

-Vendes o un servicio/producto, o una idea o a ti mismo (por ejemplo si buscas empleo)
-Tengo muchisima confianza en las posibildiades de vender Online, bien trabajes en una empresa de temas Online hasta un comercio en un barrio muy localizado.Muchos de los clientes que tengo (y he tenido) han venido de Linkedin.

-Mi actual Trabajo lo consegui por Linkedin (el contacto y las primeras interacciones, despues siguió la presentacion y mas reuniones pero ya en el mundo físico)

Estoy en Paro, ¿me puede servir?...
Eres el principal motivo de este Blog, Site, Web o como lo quieras llamar (prefiero quedarme con «aportador de ideas»)

-Eres Tu principal Activo, o Producto : TU, S.A.
Como tal debes ser Diseñado, Empaquetado y COmunicado al mundo para que lo (te) aprecien
Tienes muchas opciones que suelen pasar desapercibidas bien por desconocimiento o por un exceso de info que no nos permite diferenciar lo que puede servir.
No me gusta ser «Vende Humos».
Mi actual Empleo lo conseguir por Linkedin

¿Cuanto Cuesta? ¿Hay Permanencia?
Es Gratuito, Te puedes dar de baja cuando quieras y para el alta solo necesitamos tu email, tu nombre y 15 segundos

Sobre El proceso del registro ¿y despues?.

1-Pagina Agradecimiento

Accederás a Una pagina de Agradecimiento donde te refrescamos lo que tendras a continuación hacer
2-Mail bienvenida
te llega un mail que te da la bienvenida, te recuerda tus opciones y el usuario y password que hayas elegido (para que lo guardes).Solo tu tienes acceso a esa info
3-Accede a Tu Area Privada
Desde donde tendrás
Es una zona Privada solo para Ti.
Podrás acceder a tus datos y podrás iniciar todas las opciones disponibles
4-Inicia un Diagnostico
De tu Web + Tu Linkedin + Tus Objetivos Profesionales (seas Negocio o Profesional)
5-Te damos Recomendaciones
Al de pocas horas te facilitamos las Recomendaciones basadas en Tu Diagnostico (Todo en tu Area Privada)
6- Muchas Opciones+
Progresivamente te vamos facilitando
– contenido de actualidad para darte ideas
– contenido Formativo,
– Herramientas y Utilidades que podrian ayudarte Utilidades
– Motivación para acompañarte y cuidar de Tu Mente y Tu cuerpo (te harán falta ambos) hacia Tu Objetivo
7 -Te Acompañamos
Te surgirán pegas y dudas. Cuentanos y las iremos solventando