Social Selling: 1 Big Idea To Be 38x More Effective
There’s been far too much focus of late on the ways employee use of social media creates a company risk. Yes, misuse of social media on the job is a problem. But embarrassing gaffes, risk of information leakage and wasted time are only one side of the social business/social media coin. And they are usually voiced by those who have never liked, mentioned, shared, +1’d or sold things themselves.
Consider the opposite possibility.
Properly used, employee social media shares on behalf of your company – the new category called Employee Advocacy, a subset of the hottest new segment of sales called Sales Acceleration – can turn your employee base into a veritable communications and social selling engine instead.
Which alternative would you rather have?