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Based on those conversations and my own experience, here are four problems your young company might encounter, as well as some practical advice on how to address them:

1. Remaining true to your mission and vision

Strategies and tactics change but your mission can serve as a driving force behind what you are trying to accomplish. For my company, everything we do, from an online tutoring platform to native mobile apps to our content strategies, is oriented around our mission. Your mission serves to cement your long-term objectives. In our case….

Google is a perfect example of a company with …

2. Establishing a company culture

Try to establish your ideal business culture as early as possible. This culture starts with the organization’s leaders and permeates to your entire team. Your corporate culture sets …

For new companies, hiring values-compatible people is critically important as …

3. Raising brand awareness

People need to know your product or service exists before they can consider making a purchase. For startups, raising brand awareness and establishing a degree of credibility can seem like a big challenge. Develop brand awareness by approaching it in ways that align with …

Fortunately for today’s startups, it is easier than ever to quickly establish an online presence…

4. Managing cash flow

Develop cash flow projections for three months, six months, and one year. In your projections, do…

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